27× WarriorPlus Deal of the Day · 44,000+ customers · $660,000+ in WarriorPlus sales
Turn more clicks, readers and visitors into buyers.
You don't need more marketing advice. You need to know what's stopping the sale.
The Buy Switch shows you the six decisions every buyer makes before they spend, and how to strengthen the one that's costing you sales.
Where sales are being lost
You can get the clicks, opens and page views and still make far fewer sales than the offer deserves.
That's because attention is only the start. Before someone buys, six switches have to turn on: Desire, Trust, Value, Risk, Simplicity and Understanding.
One weak switch is enough to stop the sale.
Without a way to see which one is failing, you change the headline, add another bonus, cut the price or rewrite everything, and hope.
The Buy Switch replaces that guesswork with a practical framework you can use to make the right change and give more people a reason to buy.
Why random changes cost sales
When sales disappoint, the natural response is to change something visible.
So you rewrite the headline, lower the price, add another bonus and turn up the urgency.
But those are solutions, not diagnoses. Unless they match the real objection in the buyer’s mind, they do nothing, and can make a good offer harder to buy.
The Buy Switch narrows it to six possibilities. Find the one that's costing you the sale and fix that, instead of rebuilding the lot.
The mechanism behind more sales
Every sale depends on these six questions being answered in the buyer’s mind. The Buy Switch helps you answer them deliberately instead of leaving the result to chance.
Their six switches
"I didn't want it."
Make the outcome feel specific, relevant and worth wanting, so the reader sees a better result, not merely another product.
"I didn't believe you."
Support the promise with credibility, proof and language that feels human, so the reader believes both the offer and the person selling it.
"I didn't think it was worth it."
Make the result feel worth more than the price before the cost appears, so buying feels like the sensible decision.
"I was worried it wouldn't work."
Answer the real hesitation before it becomes “I’ll think about it”, so the reader feels safe enough to act.
"I didn't understand it."
Make the offer and next step easy to grasp. Confused people rarely buy.
"It didn't feel like it was for me."
Show the reader that this was made for someone exactly like them, so the offer feels personal rather than generic.
Why this makes selling easier
All six failures produce the same result: no sale. But each one needs a different fix.
More proof won't create Desire. A discount won't repair Trust. Extra bonuses can make Simplicity worse. When you know which switch is weak, you can make a focused change instead of pulling the whole campaign apart.
Find the weak switch. Fix it. Give more people a reason to buy.
See what is costing you sales
Use six focused questions to check a piece of marketing before it goes live or work out why it failed afterwards.
Try it now, on whatever you last published.
Your weakest switch
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In two minutes, you can see where a buyer is most likely to hesitate, and where to focus first to improve the chance of a sale.
Your Buy Switch assistant
You mailed your list. Good open rate, no sales. Paste it in and the GPT points out you don't actually explain the offer until paragraph six.
People visit your page and don't buy. It shows you the price is turning up before you've made the value clear.
Before you mail it, run the vendor's page through. See whether it's worth putting your list behind.
It does more than generate another version of your copy.
The useful question isn't simply “Can this be rewritten?” It's “What's stopping this from converting?”
Once you know which switch is weak, you can make a purposeful change that supports the sale instead of changing words at random.
Trained on how I've actually sold products across 100+ launches, not scraped blog posts about headline formulas. Works on free ChatGPT.
More affiliate commissions
A strong affiliate email can earn the click. It can't force a weak vendor page to close the sale.
Run the Six-Switch Scorecard over the vendor’s page before you promote. You will see whether the offer creates desire, earns trust, establishes value, reduces risk, stays simple and speaks to the right buyer.
That helps you choose stronger promotions, write emails that support the page and avoid sending valuable traffic to an offer that's likely to lose it.
Check the vendor’s page before you put your list behind it.
Your email is responsible for the click. The vendor’s page is responsible for the sale. Check both and you'll know which one to fix next time.
Everything you need to improve the sale
Understand the six buying decisions and learn how to strengthen each one without turning your marketing into generic copy.
Check an email, page, post, book description or affiliate offer in minutes and see where the sale is most likely to fail.
Build all six switches into the offer before you write, so conversion is considered from the start rather than patched in later.
Keep the complete framework beside you while you create, edit or review a campaign.
See practical examples of marketing that strengthens Desire, Trust, Value, Risk, Simplicity and Understanding.
Use 60 focused prompts to sharpen the six switches with ChatGPT, Claude or Gemini without surrendering your own voice.
Paste in your marketing and get a focused analysis of the switch that needs attention, plus a clear direction for improving it.
A complete system for turning more attention into action, without rewriting everything every time sales slow down.
Who's behind this
I'm Amanda Craven. If you've been on WarriorPlus for any length of time, you've probably bought something of mine.
That's not me picking my own products. That's WarriorPlus's editorial team picking them, twenty-seven separate times, across twelve years and two completely different eras of this industry. The archive is public. You can count them yourself.
One of those was for a system that produced 18,132,527 page reads across six books.
Here's the honest version. I didn't get there by writing better than everyone else. I got there because after every launch that underperformed, I made myself answer one question instead of guessing at it, and over about a hundred launches the answer was only ever one of six things.
That's the whole product. It's the checklist I run before I publish anything, including this page.
Before you decide
Get The Buy Switch
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The honest answers
The Buy Switch gives you a practical way to strengthen Desire, Trust, Value, Risk, Simplicity and Understanding across every piece of marketing you create.
Use it before you publish. Use it when sales disappoint. Use it to improve your own offer or assess someone else’s.
Stop guessing. Strengthen the buying decision. Get more people to buy.